Case Studies
Disneyland Paris
Tour Eiffel
Tripsdrill
Kongeparken
Sentosa Island
Prater
Cité des Sciences
Fort Fun
Lighthouses Australia
Le Mans
Bern
Provins Medieval
Parc Asterix
Terra Botanica
Pic du Midi
Schloss Thurn
Java Sultan Palace
Accor Ibis Hotels
Château d'Auvergne


Tour Eiffel


Name
Tour Eiffel
Description Europe's most successful viewing attraction
Type
Theme Park
Leisure Facility
Heritage Site
Cultural & Museum
Natural & Wildlife
Urban Development
Tourism Destination
Location Paris, France
Attendance category 6,7 million visitors
Open since 1889
Website www.tour-eiffel.fr

Name
Société d'Exploitation de la Tour Eiffel
Type
Private Owner
Corporate
Financial Institution
Public Sector
Description The City of Paris is the majority shareholder of SETE.

Name
Reinvestment
Type
New Site
Reengineering
Expansion
Enhancement
Acquisition & Sale
New Entrant
Description New marketing plan; New reservation system for the guests; Enhancement of the visitor experience and revenues.

Queue lines management

Marketing



Description Strategy for the marketing plan, visitor surveys, reservation system, visitor flow, queue lines and master planning.
Type
Performance Assessment
Strategic Advice
Master Planning
Concept & Design
Investment Decision Support
Evaluation & Monitoring
Other Services

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