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Kongeparken
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Kongeparken


Name
Kongeparken
Description The park was bankrupt and the local population were no longer visiting the park.
Type
Theme Park
Leisure Facility
Heritage Site
Cultural & Museum
Natural & Wildlife
Urban Development
Tourism Destination
Location Stavanger, Norway
Attendance category
Website www.kongeparken.no

Name
Lund Family
Type
Private Owner
Corporate
Financial Institution
Public Sector
Description The Lunds were in the amusement business for two generations but new entrants in permanent theme parks

Name
Acquisition, reengineering, reopening and operation
Type
New Site
Reengineering
Expansion
Enhancement
Acquisition & Sale
New Entrant
Description Taking over a bankrupt facility with a bad reputation in the local community, transforming it and operating it successfully.


Achievement The reengineered park grew from 50 to 150,000 visits in a market of only 300,000 residents and doubled the per capita spend.  This is enormous performance growth and penetration in a modest market.  It is  now well loved by the local population. The park was voted the best in the country.

Description Assisting new owners to take full advantage of the acquired assets, Imaginvest did the master plan, business plan, themeing strategy, new identity and logo
Type
Performance Assessment
Strategic Advice
Master Planning
Concept & Design
Investment Decision Support
Evaluation & Monitoring
Other Services

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