Case Studies
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Kongeparken
Sentosa Island
Prater
Cité des Sciences
Fort Fun
Lighthouses Australia
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Bern
Provins Medieval
Parc Asterix
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Pic du Midi
Schloss Thurn
Java Sultan Palace
Accor Ibis Hotels
Château d'Auvergne


Fort Fun


Name
Fort Fun
Description Nested in a hilly region in the center of Germany, a typical regional theme park.


Type
Theme Park
Leisure Facility
Heritage Site
Cultural & Museum
Natural & Wildlife
Urban Development
Tourism Destination
Location Germany
Attendance category
Open since 1967
Website www.fortfun.de

Name
Fort Fun
Type
Private Owner
Corporate
Financial Institution
Public Sector
Description The owners successfully sold the reengineered park to the current owner Compagnie des Alpes for a significant profit.

Name
Fort Fun
Type
New Site
Reengineering
Expansion
Enhancement
Acquisition & Sale
New Entrant
Description Reinvestment in new rides and marketing in the context of competition with the arrival of a leading brand in the same market
Achievement • Rio Grande: biggest increase of attendance among german theme parks.

• Devil's mine: the park was able to maintain the attendance at the level of the previous year, which was a record year.

Sub-projects


• Rio Grande: design and scale model of the biggest expansion

• Devil's Mine: competition with the arrival of Warner in the same market

- Reuse and transformation of a second-hand ride
- Themed design
- Adaptation to the existing hilly site
- Creation of a new zone
- Reviewing of the park logo
- visual identity for the season
- creating the advertising campaign
- ready-to-print posters and documents


Description Design of several themed attractions, visitor flow, master plan, marketing development, visual identity, advertising campaigns.
Type
Performance Assessment
Strategic Advice
Master Planning
Concept & Design
Investment Decision Support
Evaluation & Monitoring
Other Services


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