Case Studies
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Bern
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Parc Asterix
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Pic du Midi
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Accor Ibis Hotels
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Theme Parks

Visitor experience

Rengineering

Concept & Design


Parc Asterix

Before founding Imaginvest, Emmanuel Mongon was Design and Development Director at Parc Asterix.  He was with Parc Asterix throughout the development period and the first six years of operations and was responsible for the parks reengineering.


Masterplan

Illustration

Construction

Ride Installation

Landscaping

Opening


This reengineering was a driver for attendance growth and a successful competitive strategy which allowed the park to achieve a strong performance in the same market as Disneyland Resort Paris. 


Design

Model

As built


Parc Astérix has become the most visited attraction and greatest source of operating profit in the portfolio of one of the largest operating groups in the industry.

The principals used for the reengineering of Parc Asterix, which were creating an offer with huge appeal for visitors at a capital cost which could provide for strong returns for investors, have formed the core of all Imaginvest’s work.




Asterix Outdoes Mickey

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